PERSONAL DEVELOPMENT WORKSHOP • PRACTICAL SALES WORKBOOK

Stop Borrowing Someone Else’s Sales Process.

Build the sales system that fits what you sell, who you sell to, and how your customers actually buy.

✓ 54-page hands-on workbook designed to be used, written in, and customized.
✓ 7-stage sales framework from targeting the right opportunities through delivery and growth.
✓ Master worksheet that turns the framework into your own repeatable sales process.
Get the Workbook — $49 One-time payment • Digital workbook download
Build Your Sales Process Workbook
“The goal is not to learn my sales process. The goal is to build yours.”
THE PROBLEM

Most Salespeople Learn What to Sell. Not How to Move a Sale.

Product training, pricing, CRM fields, territory rules and presentations are useful. But they do not tell you what should happen between the first conversation and the signed agreement.

Without a process, selling gets reactive.

  • You chase opportunities that were never a fit.
  • You send proposals before enough discovery happened.
  • You miss a decision-maker or key influencer.
  • You follow up without a clear reason or next step.
  • You stay busy without knowing whether the sale is actually moving.

A process gives you direction.

You should be able to look at an opportunity and know where you are, what you are trying to accomplish, what you still need to learn, and what needs to happen next.

That is what this workbook helps you build.

THE FRAMEWORK

Build Your Process Around 7 Practical Sales Stages

Start with a proven structure, then change the language, steps, questions and checkpoints so the process fits your real sales environment.

1

Target

Decide who deserves your time before you start prospecting.

Identify → Prioritize → Research → Reason → Approach

2

Qualify

Determine whether an opportunity deserves more time and attention.

Fit → Need → Ability → Timing → Buy-In → Next Step

3

Discover

Understand what is actually happening before jumping to a solution.

Current State → Problem → Impact → Desired State → Problem Gap → Priority

4

Map

Figure out how the decision will really get made and who can influence it.

People → Influence → Motivation → Process → Obstacles → Access

5

Build

Connect the customer's problem to your solution, value, proof and business case.

Problem → Solution → Value → Proof → Objections → Business Case

6

Advance

Turn conversations into commitments instead of vague follow-up.

Recognize → Ask → Commit → Act → Follow Up → Resolve

7

Deliver & Grow

Make the process continue after the agreement so the relationship creates more value.

Set Expectations → Follow Through → Communicate → Review → Anticipate → Grow

WHAT YOU BUILD

Leave With a Sales Process You Can Actually Use.

This isn't about memorizing somebody else's script.

The exercises help you define what should happen in your sale so you can stop figuring it out on the fly.

Your Sales Environment Profile Define what you sell, who buys it, deal size, sales cycle, decision-makers and risk.
Your Targeting & Qualification Rules Decide who deserves your time and what must be true before an opportunity moves forward.
Your Discovery & Stakeholder Map Clarify the problem, desired state, people, motivations, obstacles and decision path.
Your Stage-by-Stage Questions & Actions Define the most important questions, actions and checkpoints at each stage.
Your Customized Sales Process Pull everything together into a process you can follow, review and improve.
INSIDE THE WORKBOOK

More Than a List of Sales Tips.

The workbook moves you from understanding your sales environment to building, managing and improving your own system.

Build the Process Before You Use It Understand how you actually sell and the factors that shape your process.
The 7-Stage Sales Process Target, Qualify, Discover, Map, Build, Advance, and Deliver & Grow.
Build Your Sales Playbook Turn stages into the questions, actions and tools you need in the field.
Manage & Improve Identify where deals stall and where your process needs improvement.
Strengths & Weaknesses Use your natural strengths and build safeguards around weak spots.
Master Worksheet Create your final customized sales process and define when each stage moves forward.
WHO THIS IS FOR

Built for Real Sales Environments.

This workbook will fit you if...

  • You sell a product, service or solution that takes more than one conversation.
  • Your deals involve timing, budget, risk, multiple people or approval.
  • You know how to sell, but most of your process still lives in your head.
  • You want a system without being forced into somebody else's rigid script.

Simple sale or complex sale?

A simple sale may need fewer steps.

A complex sale may require deeper discovery, more stakeholders, longer timelines and more checkpoints.

The right process is the one that fits the sale.

BUILD YOUR SALES PROCESS

Create the System You Sell With.

$49

Get the complete 50-page digital workbook and build a practical sales process around your customers, your offer and the way your deals actually move.

Get Build Your Sales Process — $49
✓ 54-page digital workbook
✓ Complete 7-stage sales framework
✓ Worksheets, prompts and process-building exercises
✓ Customized Sales Process Master Worksheet
QUESTIONS

Before You Get Started

Is this a book or a workbook?

It is a practical workbook. There is enough explanation to teach the framework, but the purpose is to get you writing, deciding, customizing and building your own sales process.

Is this only for complex B2B sales?

No. The workbook explains the difference between simple and complex sales and helps you adapt the framework to the type of sale you actually have.

How long is the workbook?

The workbook is 54 pages and includes the complete framework plus the Customized Sales Process Master Worksheet.

What format do I receive?

You receive the downloadable digital workbook.

What should I have when I finish?

You should have a clearer stage-by-stage process for your own sale: who to pursue, how to qualify, what to discover, who to map, how to build the solution, how to advance the deal, and how to deliver and grow the relationship.

STOP FIGURING IT OUT ON THE FLY

Build the Process Intentionally.

Know where you are in the sale, what you are trying to accomplish, what still needs to be learned, and what needs to happen next.

Get the Workbook — $49